Humanos prevalecerão - Humans will prevail | Hugo Veiga | TEDxOPorto by TEDx Talks   4 years ago

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In this talk Hugo Veiga shares some his experience of ads serving in the relationship between companies and consumers and leaves some insights.
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Nesta talk Hugo Veiga partilha a sua experiência sobre o papel dos anúncios na relação entre empresas e consumidores e deixa-nos algumas epifanias.

Natural do Porto (Maia), Hugo Veiga é o publicitário português com mais prémios internacionais. Em 2013, foi reconhecido como melhor copywriter do mundo no Festival de Cannes, onde ganhou o Grande Prémio de Titânio e mais 22 troféus (11 de ouro), com 5 projetos diferentes. O seu projeto “Retratos da Beleza Real” para a Dove, tornou-se o anúncio mais visto de todos os tempos no YouTube e foi nomeado pela revista Time como o melhor anúncio de 2013.
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Born in Porto (Maia), Hugo Veiga is adman with the most international awards in Portugal. In 2013, he was recognized as the world’s best copywriter at the Cannes Film Festival, where he won the Grand Prix Titanium and over 22 trophies (11 gold) with 5 different projects. His project "Real Beauty Sketches" for Dove, became one of the most watched ads of all time on YouTube and was named the best ad of 2013 by Time magazine.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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